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Odoo eCommerce Case Study: Building a Fully Integrated Omnichannel Retail Platform for Enza Home Australia

A fully integrated Odoo eCommerce ecosystem by ARCDOO

About Enza Home & Yataş Group


Enza Home is an internationally recognised furniture and lifestyle brand, part of Yataş Group, a global manufacturer with decades of experience in premium furniture and home solutions.



Enza Home Australia required a localised eCommerce and retail ERP solution tailored to Australian operations, logistics, payments, and customer expectations.


ARCDOO designed and implemented the entire digital and operational ecosystem from the ground up.




The Challenge

Before working with ARCDOO, Enza Home Australia needed to solve complex retail and eCommerce challenges:

Products with multiple variants (size, colour, fabric, configuration)
Multi-warehouse inventory across physical and online stores
In-store and online sales using the same stock pool
Products consisting of multiple parts (Bills of Materials)
Accurate delivery time and delivery pricing per product.
Complex logistics with multiple Australian carriers
Multiple payment methods expected by Australian customers  
 Automated customer communication and order lifecycle emails
A scalable platform ready for future marketplace expansion 

The Odoo eCommerce Solution by ARCDOO

1. Custom Odoo eCommerce Website

ARCDOO built a fully customised Odoo eCommerce platform designed for large-catalog retail:

  • Advanced product variants (colour, size, material)
  • Clean, fast, and mobile-optimised UX
  • SEO-friendly product and category structure
  • Advanced product filtering by attributes and categories
  • Recommended accessories and related products on product pages

Customers can easily find, compare, and purchase products online with confidence.

2. Omnichannel Inventory & Multi-Warehouse Management

Using Odoo Inventory, ARCDOO implemented:

  • Real-time stock synchronisation across:
    • Online store
    • Physical retail stores
    • Multiple warehouses
  • Accurate availability display on product pages
  • Automatic inventory updates after each sale
  • Support for multi-warehouse fulfilment logic

This ensures one source of truth for all stock—online and offline.

3. Bill of Materials (BOM) for Complex Products

Many Enza Home products consist of multiple parts, each with its own product code.

ARCDOO configured Odoo BOMs to manage:

  • Modular furniture items
  • Composite products
  • Accurate stock deduction per component
  • Correct costing and reporting

This is critical for furniture, manufacturing, and large retail operations.

4. Delivery Time & Shipping Cost Automation

The Odoo eCommerce platform automatically displays:

  • Estimated delivery time per product
  • Dynamic delivery pricing at checkout
  • Carrier-based shipping options

Customers see transparent delivery information, improving conversion and reducing support enquiries.

5. Australian Shipping Integrations

ARCDOO integrated Odoo eCommerce with major Australian and international carriers:

  • Australia Post
  • StarTrack
  • CouriersPlease
  • DHL
  • Sendle
  • Hunter Express

This enables:

  • Automated shipping quotes
  • Label generation
  • Order tracking
  • Carrier-specific fulfilment logic

6. Payment Gateway Integrations

To support customer preferences, ARCDOO integrated Odoo eCommerce with:

  • Stripe
  • Tyro
  • Square
  • PayPal
  • Google Pay
  • Apple Pay
  • Klarna
  • Zip
  • Afterpay

This ensures:

  • Higher checkout conversion rates
  • Secure and compliant payment processing
  • Unified reporting across sales and accounting

7. POS, Sales & In-Store Integration

Odoo POS was fully integrated with:

  • Online sales
  • Inventory
  • BOM products
  • Customer records

This allows Enza Home Australia to sell the same products online and in-store, without stock mismatches or manual reconciliation.

8. Automated Customer Emails & Marketing

ARCDOO configured full eCommerce email automation, including:

  • Abandoned cart emails
  • Order confirmation emails
  • Order status updates
  • Delivery notifications
  • Post-purchase communications

All emails are automatically triggered by Odoo—improving customer experience and retention.

9. ERP Integrations: Xero & SAP

To support enterprise-level operations, ARCDOO integrated:

Xero Accounting

  • Automated invoice syncing
  • Tax compliance for Australia
  • Reconciliation of payments and refunds

SAP Integration

For group-level and enterprise workflows, ARCDOO implemented SAP integration, enabling:

  • Data exchange between Odoo and SAP
  • Financial and operational alignment
  • Scalable enterprise architecture

10. Social & Marketplace Readiness

While not part of Enza Home Australia’s initial sales strategy, ARCDOO’s Odoo eCommerce architecture supports:

  • eBay integration
  • Amazon integration

These can be activated when the business is ready to expand into marketplaces—without re-building the system.

Problems Solved by Odoo eCommerce

This implementation solved critical retail challenges:

  • Eliminated disconnected systems
  • Prevented stock inconsistencies
  • Automated logistics and fulfilment
  • Reduced manual admin work
  • Improved checkout conversion
  • Enabled omnichannel retail growth
  • Created a future-proof eCommerce ERP platform

Results

The final Odoo eCommerce solution delivered:

  • A unified omnichannel retail platform
  • Accurate real-time inventory
  • Automated shipping and payments
  • Seamless online and in-store operations
  • Scalable ERP foundation for growth
  • Enterprise-grade performance and reliability

Why Odoo eCommerce Is Ideal for Retail Businesses

Odoo eCommerce combines:

  • Website
  • Inventory
  • POS
  • Accounting
  • Logistics
  • Marketing
  • ERP

All in one integrated platform, making it ideal for retailers who want control, flexibility, and scalability.

Why Choose ARCDOO for Odoo eCommerce Implementation

ARCDOO is an official Odoo Partner in Australia, specialising in:

  • Odoo eCommerce implementations
  • Retail ERP architecture
  • Complex product and inventory setups
  • Australian logistics and payment integrations
  • Enterprise and on-premise deployments

We don’t just build websites—we build complete business systems.

Planning an Odoo eCommerce Project?

If you’re considering Odoo eCommerce for your retail business, ARCDOO can design and implement a solution tailored to your needs.

Book a free consultation with ARCDOO

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